Posted by Renee Schmidt

I’m just going to come out and say it:

There are very few things I enjoy more, than writing about technological/societal differences on SheBytes. And of course, my favorite is when there are male vs female comparisons; because its always interesting.

That’s why I just had to post the infographic above which takes a look at the gender differences in Android app usage; yielding surprising results.

For those of you who don’t know, “The Nielsen Company… is one of the world’s leading suppliers of marketing information…active in over 100 countries…total revenues amounted to $4.8 billion in 2009.”

My top two stats from the data are both social media related:

  • Facebook scored 69% for male users but an astounding 81% of female users
  • Interestingly, Google + had %7.2 for women but an almost double 15.8% for men!

What this shows is not only that women know what’s good, (Facebook), and if it ain’t broke don’t fix it. But also, curiously; that men (although not typically championed as the social species), are more interested in trying alternative social media services then gals.


  • Anonymous

    Actually Facebook is scrambling to keep up with G+ hence why they introduced many new options this week. FB has just implemented lists (circles), Subscribe button (Public Postings) and has quietly partnered with foursquare this week. To do what we don’t know since they already have Places.

    G+ just introduced their first API today allowing 3rd party developers in on this little FB vs G+ war.

    Battle lines are being drawn. FB firing muskets this week while Google blows dandelions…

    ps. G+ needs more female techies. Where is Ms. Schmidt? 😉