Finding the best content to share via social media can be a real time-suck. Swayy is a brand new platform you can use to save a little time in finding awesome content and sharing it with your followers on Twitter, Facebook, and LinkedIn. This is a great app to test out if you’re looking for an easy content sharing solution.
Swayy allows you to choose one to five topics that are of interest to you and your social followers. It also analyzes your audience and the links you’re already sharing to see the most popular sources, the types of content you’re sharing (blog posts, videos, etc.), and your trending keywords. From there, the platform recommends content for you to share.
When I signed up, I selected topics like social media and food, and the content that was recommended came from Forbes, The Next Web, Food Navigator, Copyblogger, Makezine, and a wide variety of other sources. You can click on any of the recommendations to read the content or simply click the “share” button to send out the link via Twitter, Facebook, or LinkedIn.
I love the sharing options Swayy gives users, especially for Twitter. You have complete control to edit the text before sending it out to your followers, and for Twitter specially, the platform recommends hashtags that are related to the content. Swayy also recommends people you should mention in your tweet, like the author of the original post. When you mention someone in your tweet, they are more likely to follow you, so this is a great featuring if you’re interested in building your own following.
In using Swayy, I’ve found that this is not only a great way to share content with your followers, but it’s also a great way to find new content to read for yourself. Swayy’s recommendations include many of my favorite blogs and news sources, but I’ve also found some brand new sites by using this platform. Sometimes, we can get a little stuck in our own feed readers, so this is a great way to break out of the monotony and discover new content.
As an additional benefit, Swayy also shows some simple stats about the content you’ve shared so you can see how engaged your audience really is with the links you’re sharing. For each piece of content you share through Swayy, you can see how many people clicked the link and whether or not they’re resharing the content with their own audiences.
There are some features that seem to be missing on Swayy, but the platform is currently still in beta, so it will be interesting to see how it continues to evolve. I’d love to see integration with Pinterest and Google+. I’ve noticed that the recommended content is primarily blog posts/news, and I’d love to see them mix in some video content as well, directly from YouTube, Vimeo, and other video sites. I’d also like a way to submit my own blogs and other blogs I love, as this could be a great way to get new traffic, as well as “blacklist” content from sites that I don’t want to share. Right now, you can currently delete recommendations that don’t interest you, but this does remove entire sites, so you no longer see future content as far as I can tell.
I met the people behind Swayy while on a technology delegation to Israel when they showcased their browser extension, Summer, which allows you to easily research people while you’re reading content online. It’s on this tour that I also met Renee, so this post about Swayy on SheBytes is bringing us full circle! I was very impressed with Summer and am looking forward to seeing how Swayy develops as well.
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Allison Boyer is the Online Education Coordinator for NMX University, where you can learn more about blogging, podcasting, web TV, and social business. She also runs the food blog The PinterTest Kitchen with her mom and sister.
