New touchscreen Android devices designed exclusively for kids with bright colors, rugged cases and no slip grip are overtaking the kiddy phablets market with new releases like Toys R Us’ Tabeo.

Tablets are certainly the hot-ticket item, with Apple projecting over 62 million in iPad sales this last year. But while some parents are only too happy to share their $500-plus tablets with the kids (or even buy the kiddos iPads of their own), some are opting instead to get a tablet designed specifically for their wee ones’ tiny fingers and eager minds.